Interactive executive case studies, Harvard-style. Step into the CEO's shoes, make real decisions, see the business impact — in 30 to 40 minutes.
Instead of reading about strategy, you practice it. Each case simulates a real executive decision with data from the time.
Understand the company, the market and the strategic challenge with real data from the decision moment.
Pick among 3 options per decision. Get immediate feedback and see the business impact.
0-100 score, comparison with what the company actually did, and applicable strategic lessons.
15 cases across 5 categories. Complete a category and earn that area's certificate. Complete them all and earn the SMX Degree.
Financial inclusion and network effects. How to launch mobile money in a country without banks.
See details →From DVD to streaming: disrupting your own model before someone else does.
The economics of star power. When the star is worth more than the trophy.
International expansion in real estate: market reading and timing of entry.
Purpose as competitive strategy. When "less" sells more.
The experience economy. Selling a third place, not coffee.
Challenger brand in a dominated market. How to build price premium from scratch.
Underdog strategy: how a small club beat giants with scarce resources.
Cultural localization: when global standardization meets local identity.
Theater as operation. Turning the kitchen into a stage — and margin.
Two-sided marketplace, regulatory arbitrage and platform economics.
Decision under extreme pressure: prioritization, confirmation bias and opportunity cost.
Personal brand as strategic asset. Reputation that transcends the field.
Model pivot: from textbook rentals to education SaaS.
Reading balance sheets with skepticism: find the fraud before it finds you.
Join the waitlist and be first to know when each case goes live.
Start where the future of finance began: Kenya, 2006.
You're a Safaricom executive in 2006. 92% of Kenyans don't have a bank account. Your team has built M-Pesa — a revolutionary mobile money platform. How will you launch it?
Frameworks applied:
Pick your access. Complete the cases. Earn a certificate that stands on your executive resume.
Words from people making real decisions with SMX cases.
"I did the M-Pesa case in 35 minutes between meetings. Walked out with a decision framework I applied the same week in a positioning discussion. Worth more than most consulting hours."
"I recommended it to my entire leadership team. First time I've seen a platform that doesn't lecture you — it forces you to decide and shows the cost of your choices. Uncomfortable, in the right way."
"The 'you decide, not read' format is the differentiator. Taking Safaricom's 2006 calls made me see my own go-to-market from a new angle. Already put three directors through it."
Not a video course. Not a translated PDF. Not generic theory. Interactive practice with comparative feedback.
| MBA | SMX |
|---|---|
| US$ 80-200k | US$ 59/mo |
| 2 years | 30-40 min/case |
| Classroom | Phone |
| Fixed schedule | Your time |
| Courses | SMX |
|---|---|
| Passive video | Active decision |
| "What to do" | "You do it" |
| Generic content | Real cases |
| No feedback | Comparative feedback |
| Harvard PDF | SMX |
|---|---|
| 20-30 pages | Interactive |
| US$ 8-15/case | US$ 999 lifetime |
| English only | PT and EN |
| Static | Gamified |
Common questions about SMX.
An executive education platform with Harvard-style interactive strategic case studies, mobile-first, in English and Portuguese. Instead of reading, you decide.
30 to 40 minutes on average: context (5-10 min) → 4 critical decisions (20 min) → outcome with feedback and comparison (5-10 min).
There are 5 area certificates — Strategy, Marketing, Operations, Personal Development and Finance. You earn one per area by completing all its cases. Complete all 5 categories and you earn the SMX Degree, the full course credential.
Monthly (US$ 59/mo) grants access to every case but does not include a formal certificate. SMX Certificate (US$ 999 one-time) grants lifetime access, every area certificate, the SMX Degree and priority support.
Yes. M-Pesa is unlocked so you can experience the format. We just need your email.
The catalog is under active development. Sign up and we'll notify you on each release — no spam.
Yes. Companies can get team packages. Contact: micaeldjardim@gmail.com.
40 minutes that may change how you think about strategy. We just need your email.
SMX